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  • https://www.accenture.com/us-en/insight-highlights-retail-lgbt-consumers

    Lesbian, Gay, Bisexual and Transgender (LGBT) consumers are a powerful force in the retail industry. How powerful? They have four times the buying power of Hispanics and African Americans, two times the buying power of Asian Americans and four times the buying power of millennials. However, the LGBT audience remains largely misunderstood due to assumptions based on stereotypes and generalizations.

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